The Australian Licensed Club Industry, in all jurisdictions, is undergoing an unprecedented period of change and uncertainty with a raft of economic, social and regulatory changes delivering increased pressure on the foundations of the Industry.

The consequence of these changes is that the Licensed Club Industry’s growth has slowed or stagnated or even declined in some instances. Club Management and Boards of Directors are now becoming highly focused on operating performance and profitability.

The Industry and individual Clubs require accurate information on which to answer critics, monitor their performance, deal with financiers and suppliers and promote Industry initiatives. The use of real, current and compelling data enables clubs to better analyse their operations, which will improve performance and consequently improve profitability.